Trade for prosperity

Did you know 90% of a child’s brain structure is developed by age 5? Our play essentials are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what your child needs at each stage. Our Play Kits help parents feel confident that they’re giving their child the best start with toys that support developing brains.

Lovevery brings academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach to growth and play that is simple, convenient, and fun for you and your baby.

How to Get Started

  1. Start Your Subscription
    Visit, enter your child’s birth date, and sign up for your personalised Play Kit schedule. You’ll start receiving play essentials that are expertly chosen for your baby’s exact age.
  2. Play to Learn
    Each box comes equipped with researched support and guidance, so you can discover the joy of intentional play.
  3. Enjoy the Benefits
    As your baby grows, your Play Kits will change in both size and arrival date to match your child’s developmental stage.
    Start playing today! Visit us at 

0-12 Months – The Year of Awe

Welcome your child to the world with playthings that help them build brand new neural connections – while connecting with you.

1 Year – The Year of Personality

Support your toddler’s natural curiosity with playtime that builds new skills and encourages exploration

2 Year – The Year of Flight

Encourage your child’s budding independence – and learn early STEM lessons – as they grow from baby to big kid.

3 Year – The Year of Self

Explore more sophisticated concepts with your curious child as they begin to learn who they are.

Find easy-to-follow developmental information and fun play ideas in The Play Guide, included with every Play Kit.

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