Trade for prosperity

Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionery and chewing gum.  With products and brands enjoyed in over 150 countries, it’s best-known in the UK for its much loved and enjoyed leading brands: Mentos, Fruittella, Smint and Chupa Chups. The wide range of brands under the Perfetti portfolio gives consumers plenty of choice in everyday sweet treats to help brighten lives.

In the UK, Mentos is made up of a wide range of candy and also chewing gum. Mentos is pronounced in many different ways but the correct pronunciation of Mentos is Men-Tos not Men-Toes. At the heart of the brand is the ‘Yes to Fresh’ positioning which is about encouraging everyone to embrace Mentos refreshment as a way to escape the everyday mundane and say yes to trying something new and unexpected situations. Mentos gives you a boost of freshness, to choose the fresh path.

Mentos sweets contain a crisp outer shell with a soft chewy centre and are available in many tasty fruit and mint variants. Mentos can be found in a variety of different pack formats such as rolls, multipacks, bags and flip-top boxes making them perfect whilst out and about or sharing with friends and family.

Mentos Pure Fresh sugar free Gum has a crisp outer shell with a liquid centre for long lasting flavour.  It comes in a wide range of refreshing minty flavours; Spearmint & Peppermint or vibrant fruit flavours such as Cherry, Tropical or Bubblefresh and can be enjoyed as a snack or to satisfy a sweet craving. The gum comes in a handy 8 piece pocketable roll or a 50 piece bottle which is perfect for keeping in the car on your desk when you need a sugar free pick me up.

Smint launched in the UK in the 1990s and is now a leading sugar free brand. The recognisable triangular small but powerful mint can be found in a cool and handy one-at-a time dispenser or an iconic recyclable tin. Boasting a triple layer of active ingredients, Smint Clean Breath contains Magnolia and Zinc, two super ingredients that help to eradicate unpleasant breath for up to two hours.

Did you know that mints can regulate breathing and aid hydration? They also help you to feel prepared for whatever the day may bring. Smint Dispensers & Tins are perfect for discreet consumption, it’s the little boost that can help you feel refreshed anytime, anywhere helping to bring out the best of you.

Fruittella was originally founded by the Van Melle brothers in the Netherlands in 1931, meaning this year it celebrates its 90th birthday and making it one of the most loved sweet brands on the market! Fruittella came to the UK in 1958 and is usually remembered for our deliciously tasty Strawberry Stick, however we’ve got a range of products, in different formats and flavours to suit all taste buds. Always made with 3% fruit juice, all Fruittella products only contain flavours and colourings from natural plant and fruit extracts, so nothing is artificial.

All of the products within the Sugar Free range contain fruit juice for that extra fruity taste, have been sweetened by nature and are also gluten, dairy & nut free so you can enjoy Fruittella ‘flavours from nature’!

Chupa Chups is the inventor of the lollipop! These hard boiled sweets were originally invented by Enric Bernat in 1958, who wanted to help parents save their children from having sticky fingers while eating sweets. They were originally created on small metal forks, before changing into the lollipop stick we are all familiar with today. Chupa Chups is sold in more than 150 countries around the world and is available in over 100 different flavours! There really is something for everyone within the Chupa Chups range, whether you are looking for the iconic 12g lollipop, a Mini 6g lollipop, a more indulgent 16g XXL lollipop filled with bubblegum or all the fun without the sugar in our Sugar Free 11g lollipop. There is also an extensive gifting range, with lots of collectable formats for you to re-use and re-love time and time again!

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