Trade for prosperity

Life’s transitions to parenthood can be messy, frustrating and painful. Frida is here to help you get through them like a pro. Frida Mom has your back from the first trimester to the “fourth” trimester with our 5-step recovery regimen. And Frida Baby helps you tackle every challenge from snotty noses to bathing battles. Find peace of mind with parent-first products from Frida.