Trade for prosperity

This article has been developed and funded by Pfizer Ltd. Pfizer Ltd is only responsible for the body copy of this article relating to ‘Haemo Heroes’. Pfizer Ltd is not responsible for any other associated third-party content or links displayed outside the body copy of this article.

Haemophilia is a rare bleeding disorder where people bleed for longer than usual as they do not have enough clotting factor (one of the substances in the blood). Some symptoms frequently associated with haemophilia include frequent bruising, prolonged nosebleeds and bleeds inside muscles and joints.

Haemophilia is a life-long disease and children who suffer from this condition may face additional challenges than their peers such as a need for ongoing preventative treatment. The Haemo Heroes app was developed and funded by Pfizer Ltd to support young people with haemophilia and help them lead a healthy lifestyle.

In the game, the user takes care of a ‘hero’ by making healthy choices, using protective equipment and ensuring their avatar takes their medication regularly to avoid bleeding.

The app includes a selection of rooms with different everyday activities for the avatar to do, which include cooking, exercising and brushing their teeth. By engaging in these scenarios, the user learns more about their condition and aspects of their daily routine, such as healthy eating, appropriate exercise, and oral hygiene.


The Haemo Heroes app is available to download from both the Apple App Store and Google Play


The information provided is intended for general information and education and is not intended to be a substitute for advice provided by a doctor or other qualified healthcare professional. All decisions regarding patient care must be made with a healthcare provider considering the unique characteristics of the patients.
PP-RDP-GBR-1004. November 2021


There are a few essential skin care habits that are critical for healthy skin: 1) Thorough and regular cleansing 2) Using products that deliver moisture…

About the NPA

Who we are The National Pharmacy Association (NPA) is the voice of independent community pharmacies across the UK and a key provider of services to…

Emma – The sleep company

Sleeping well is absolutely essential for your physical and emotional well-being. For years, sleep specialists have insisted that sleeping well is vital to ensuring your…


Infant Our Infant range provides general pain and fever relief, gentle enough for most babies as young as 2 months. It starts to work on…

Weight management

Weight gain occurs when you regularly eat more calories than you use through normal bodily functions and physical activity. Losing weight means eating fewer calories…