Trade for prosperity

Vitamin D has been proclaimed as a miracle panacea connected to everything from reducing the risk of cold and flu to prevention of cancer.

The most recent national survey found that up to one in four people were deficient in the essential vitamin, thanks to a combination of low dietary intake and inadequate sun exposure.

And now vitamin D deficiency has been linked to Covid-19.

So, how do we get adequate amounts of vitamin D? Sunlight exposure is our primary source, but as we spend more time indoors during the autumn and winter months, we need to seek alternative options.

Health experts are now urging the public to consume more mushrooms to achieve their vit hit.

High in fibre and containing virtually no fat, sugar, or salt, mushrooms are known as nature’s ‘sunny sponges’, having the unique ability to increase vitamin D amounts when exposed to UV-light or sunlight, thanks to the fungi containing a specific compound called ergosterol.


Mushrooms specifically enriched with the sunshine vitamin are readily available at supermarkets, thanks to The UK & Ireland Mushroom Producers, a partnership between key mushroom farmers.

Eating just eight vitamin D enriched mushrooms a day would give you your daily recommended amount.

Whilst enriched mushrooms will naturally come with a greater vitamin D content, you can easily add a natural dose to regular British or Irish mushrooms by simply placing them on a windowsill when the sun is at its strongest.

Available 365 days a year in UK & Irish supermarkets, shopping the freshest, locally sourced mushrooms that have travelled fewer miles will ensure you consume the most nutritious mushrooms available.

Why not try give yourself a nutrient boost the next time you buy a pack of mushrooms, to find out just how magical mushrooms really are, visit

About the NPA

Who we are The National Pharmacy Association (NPA) is the voice of independent community pharmacies across the UK and a key provider of services to…


What is Berocca? Berocca is the UK’s no. 1 energy vitamin*, helping you to stay on top form, every day. Simply drop a Berocca tablet…

Our award-winning app gives you the tools you need to understand your health and take the next step – whether that’s seeing a doctor, managing…


Infant Our Infant range provides general pain and fever relief, gentle enough for most babies as young as 2 months. It starts to work on…